Stay current on the latest marketing and sales trends.Īs HubSpot updates its software continually, certification courses and exams will change to reflect HubSpot’s latest features and functionality. Instructors for HubSpot Academy’s certification courses specialize in different content areas, such as conversions, automation, and developer content. Learn in-demand skills from inbound marketing experts.Ĭompleting the courses for a certification exam exposes you to the experience and perspectives of HubSpot expertise. Industries include: higher education, media, branding and marketing, software, educational services, green tech, and more 2. Job titles include: Inbound Marketing Manager, Vice President of Customer Success, Sales Support Specialist, HubSpot Admin, HubSpot Technologist, B2B Social Media Specialist, Digital Account ManagerĬompanies include: Robert Half, North Carolina State University, University of Tennessee, HubSpot, and Amazon Web Services As of August 2022, companies are posting job openings on LinkedIn, Glassdoor, and Indeed and listing HubSpot certifications (or experience) as a preferred or required qualification. Having a HubSpot certification can make it easier to get employers’ attention. In addition to the fact that HubSpot skills and certifications are globally recognized, there are several career benefits to getting certified, as explored below: 1. Read more: What Is SEO Marketing? + How to Improve Your SEO ![]() What you’ll learn: how to evaluate and improve your site’s SEO, build backlinks to increase your site’s visibility, use insights from keyword researchĬourse format: 6 hours, 26 videos, 5 quizzes What you’ll learn: how to identify which leads to contact, earn leads’ trust and attention, understand buyers, run sales calls and presentationsĬourse format: 5 lessons, 22 videos, 5 quizzes Read more: What's a Social Media Manager? And How to Become One 6. What you’ll learn: how to develop an inbound social media strategy, perform social media listening and monitoring, build relationships on social mediaĬourse format: 8 lessons, 38 videos, 29 quizzes HubSpot Social Media Marketing Certification What you’ll learn: how to develop a content strategy, use a content creation framework for producing consistent and effective content, repurpose content, promote content, analyze content performanceĬourse format: 12 lessons, 54 videos, 11 quizzesĥ. What you’ll learn: the fundamentals of email marketing, how to use HubSpot’s free email marketing toolĬourse format: 9 lessons, 28 videos, 9 quizzesĤ. What you’ll learn: the foundations of inbound marketing and the flywheel model, how to create a company purpose and set goalsĬourse format: 6 lessons, 15 videos, 4 quizzes What you’ll learn: how to create engaging content, nurture leads, optimize marketing processes, use automation and AI toolsĬourse format: 7 lessons, 24 videos, 7 quizzes Use these breakdowns as a model for your research process. We’ve included what you’ll learn and the course format and length for each certification. The most popular certifications are in sales and marketing strategy. In this section, you’ll find breakdowns of three HubSpot certifications for beginners listed as popular on HubSpot Academy and that learners worldwide are searching for on Google. ![]() 7 popular HubSpot certifications for beginners HubSpot is a digital marketing industry leader that offers customer relationship management (CRM) software to help companies generate leads, align marketing and sales teams, improve sales enablement, and boost ROI.Īccording to Statista, HubSpot was the marketing automation solution US industry professionals chose most in 2021 with 29 percent market share, outperforming Adobe Experience Cloud, Marketo, Active Campaign, and others. ∙ These certifications apply to more than one HubSpot content category. Growth-Driven Design∙, Growth-Driven Design Agency Platform Consulting∙, HubSpot Reporting∙, Service Hub Software, Inbound∙ Revenue Operations, Platform Consulting∙, HubSpot Reporting∙, Frictionless Sales, Sales Management, Inbound∙, Sales Enablement, HubSpot Sales Software, Inbound Sales, HubSpot Partner Solutions∙ Inbound Marketing Optimization, Social Media Marketing, Growth-Driven Design, Content Marketing Inbound Marketing, Digital Marketing, Digital Advertising, Platform Consulting∙, HubSpot Reporting∙, SEO, Inbound∙, Email Marketing, HubSpot Partner Solutions∙, HubSpot Marketing Software
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